Political Front-man

In this case, it is a woman, a well known model Christy Turlington. No Smoking as a social marketing theme had little effect until the Surgeon General in 1960"s gave warning. Mainline Political Leadership or Opinion makers often start the snowball effect to effect Societal Change!

Development

The macro & micro aspect of the twin phenomenon of poverty housing is highlighted here. The environment is degraded as well as the dignity of children. Poverty Housing is also a multi faceted problem as it occurs anywhere and even in developed countries, it simply means that if we look hard enough, we can help, one small step to help change one life at a time.

Medical

War

The Series of ADs show the glory,innocent suffering and hidden aspects of conflict. There is not glory in conflict, especially since the history and mistakes tells us repeatedly that humans should not go on killing each other. Especially since, most of the time, it is not about basic survival but more about Greed.

Multiple Sclerosis

The brilliant crafted AD shows us how we humans have so much under our control and yet none. The basic premise that we can buy sex but not love, buy wealth but not sleep. Done to basic level, perhaps someone Greater is in control?

Human Rights

Absolut

The Vodka company has tremendous leverage in influencing soceity. Why? because of a simple fact that people drink when they are happy and celebrating and also when they are sad and depressed. The blurry images when on a "high" can be heightened with good social messages that leads one to realise the "reality" around us. On the contrary, being at a state of drunkness, actually opens more space for creativity and reality, as opposed to popular thinking that we become stupid when wer are drunk. Adsolut ADs had it adsoluteloy right...hic!....

People

Animal Rights

" A dog is a man's best friend" is one of countless popular sayings that we humans adopt for our closest kinds. The issue of animal rights is actually not about the animals per se, as the animal kingdom is just about as mercenary as ours. Rather these series of campaigns are about Restraining Orders aganist us humans, who tend always to get carried away and become our most Inhuman selfs in the treatment of other lesser beings.

Branding

These are excellent examples of how social and often revoluntionary messages can be infused with Fashion. Fashion (Benetton) is about making a statement and what better way to make a statement than by using these time tested social ideas, messages, facts and bring everyone up to real time. Social infomation are never far fetched or fantasy, rather the bare facts hurts, is ugly and many do not acknowledge it. Applaud Benetton for being brave.