Social work, cause related marketing, social biased commercial advertisements, Public service annoucements, campaign ads, advocacy statements, glaring propaganda and rallying signposts. Whatever it's call, it's about eye-candy-shock for a cause and that's Social Eye-Work.

Wednesday, January 04, 2006

Branding



These are excellent examples of how social and often revoluntionary messages can be infused with Fashion. Fashion (Benetton) is about making a statement and what better way to make a statement than by using these time tested social ideas, messages, facts and bring everyone up to real time. Social infomation are never far fetched or fantasy, rather the bare facts hurts, is ugly and many do not acknowledge it. Applaud Benetton for being brave.