Social work, cause related marketing, social biased commercial advertisements, Public service annoucements, campaign ads, advocacy statements, glaring propaganda and rallying signposts. Whatever it's call, it's about eye-candy-shock for a cause and that's Social Eye-Work.

Wednesday, January 04, 2006

Absolut


The Vodka company has tremendous leverage in influencing soceity. Why? because of a simple fact that people drink when they are happy and celebrating and also when they are sad and depressed. The blurry images when on a "high" can be heightened with good social messages that leads one to realise the "reality" around us. On the contrary, being at a state of drunkness, actually opens more space for creativity and reality, as opposed to popular thinking that we become stupid when wer are drunk. Adsolut ADs had it adsoluteloy right...hic!....