Social work, cause related marketing, social biased commercial advertisements, Public service annoucements, campaign ads, advocacy statements, glaring propaganda and rallying signposts. Whatever it's call, it's about eye-candy-shock for a cause and that's Social Eye-Work.

Wednesday, January 04, 2006

War

The Series of ADs show the glory,innocent suffering and hidden aspects of conflict. There is not glory in conflict, especially since the history and mistakes tells us repeatedly that humans should not go on killing each other. Especially since, most of the time, it is not about basic survival but more about Greed.